The London Project

The London Project

What started as a crazy idea, became a reality that exceeded even our wildest expectations.

THE POP-UP EXPERIENCE

On Saturday, February 1st, 2025 we made history! 

We hosted our first-ever international pop-up event at 37 South Molton Street, right in the heart of historic Mayfair, a world-renowned destination for luxury shopping, home to brands like Chanel, Louis Vuitton, and Hermès. 

From the moment the doors opened, the energy was electric. People came from in and around London to experience what had been meticulously planned for months.

At the heart of our event was a commitment to our core values:
  1. Quality
  2. Innovation 
  3. Community
  4. Authenticity
Each piece in our collection was handcrafted with care to inspire confidence and help people embrace their authentic selves.

Everywhere you looked, people were connecting, sharing stories, exchanging ideas, and making lasting memories. It wasn’t just about showcasing our collection.. it was about creating a space where people could come together and be part of something bigger than fashion.

THE PRE PARTY WITH EL SUEÑO MODA

The night was far from over..

Before heading to Jak’s Club, we took a moment to celebrate with the team. The people who believed in us from the start and made The London Project all possible.

And as we lifted our glasses, we weren’t just toasting to what we had accomplished. We were toasting to what comes next. 

That new city, that new challenge and that new crazy idea on the horizon.

Because this? This was only the beginning.

THE AFTERPARTY

This wasn't your typical London nightout... Our exclusive, invite-only afterparty supported by the Cypriot & Hellenic societies of London's leading universities, was a night to be remebered. DJ T-Russ delivered a masterclass in music, blending the best of R&B, Hip-Hop, and Afro beats into a night that kept us dancing until the early hours.

If you were there, you felt it. If you weren’t? You missed out.

TRUST YOUR CRAZY IDEA

Moments like these remind us why we're building this brand:

To create something meaningful that inspires others to dream big, take risks, and pursue their passions with confidence, just as we are doing with Divinity.

So, to anyone with a crazy idea.. Trust It. 

The journey may be uncertain, the risks real, but the rewards will be worth it!

Thank you to everyone who stopped by, supported us and showed love.

You’re part of history!

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