What started as a crazy idea, became a reality that exceeded even our wildest expectations.
THE POP-UP EXPERIENCE
On Saturday, February 1st, 2025 we made history!
We hosted our first-ever international pop-up event at 37 South Molton Street, right in the heart of historic Mayfair, a world-renowned destination for luxury shopping, home to brands like Chanel, Louis Vuitton, and Hermès.

From the moment the doors opened, the energy was electric. People came from in and around London to experience what had been meticulously planned for months.
- Quality
- Innovation
- Community
- Authenticity

Everywhere you looked, people were connecting, sharing stories, exchanging ideas, and making lasting memories. It wasn’t just about showcasing our collection.. it was about creating a space where people could come together and be part of something bigger than fashion.
THE PRE PARTY WITH EL SUEÑO MODA
The night was far from over..
Before heading to Jak’s Club, we took a moment to celebrate with the team. The people who believed in us from the start and made The London Project all possible.
And as we lifted our glasses, we weren’t just toasting to what we had accomplished. We were toasting to what comes next.
That new city, that new challenge and that new crazy idea on the horizon.
Because this? This was only the beginning.
THE AFTERPARTY

TRUST YOUR CRAZY IDEA
Moments like these remind us why we're building this brand:
So, to anyone with a crazy idea.. Trust It.
The journey may be uncertain, the risks real, but the rewards will be worth it!
Thank you to everyone who stopped by, supported us and showed love.
You’re part of history!